LAGOS, August 28 — MultiChoice Talent Factory has launched a series of 13 regional masterclasses aimed at empowering filmmakers and television practitioners across Nigeria. The initiative marks eight years of the organization’s investment in the country’s creative industry.
The masterclasses, held in partnership with film festivals, guilds, and industry bodies, focus on equipping participants with practical knowledge about current trends and opportunities in the sector. The first session, titled the International Sales and Distribution Executive Masterclass, took place on August 24 in collaboration with the Nigerian International Film Summit. Under the theme ‘From Script to Market: The Future of Cinema in Africa,’ the event brought together filmmakers, producers, and industry professionals to discuss the journey of films from production to global audiences and markets.
Notable panelists included Kene Mkparu, President and CEO of KOMWORLD Cinemas and Studio KOM Film Production and Distribution; Funmi Onuma, a cinema expert; and Ijeoma Onah, Founder of the Nigerian International Film Summit. Akaoma Onyeonoru, Academy Director of MultiChoice Talent Factory, emphasized the importance of understanding the business side of filmmaking.
“It is one thing to make a movie and another thing for that movie to travel for the world to see,” she stated. Onyeonoru highlighted that effective distribution is critical to ensuring African films reach audiences beyond their immediate markets. The second masterclass, the Africa Microdrama Summit, was held on August 26, with the theme ‘The Future of Africa Storytelling: Powering Africa’s Mobile-First Entertainment Economy.’ The session explored the rise of short-form scripted content and changing audience consumption habits.
Panelists included Atinuke Babatunde, Executive Head of Content and Channels, West Africa, MultiChoice Nigeria, who noted that shorter attention spans are shaping how audiences engage with content. “People are becoming increasingly impatient, and their attention spans are shorter, so content that is bingeable tends to do well.
Nigerians want to know what is happening from the moment they start watching, so the story has to pull you in quickly and keep you engaged. For us as an industry, the opportunity is to understand these changing consumption habits and think about how we can create stories that work for the way audiences are consuming content today,” Babatunde said. The masterclass series will continue across several states, including Ogun, Oyo, Imo, Abia, Delta, Rivers, Abuja, and Kano.
Partners include the Wole Soyinka Cultural Centre, Ibadan International Film Festival, and the Kano Indigenous Languages Film Festival, among others.
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