Buyers of UEM Sunrise homes can now skip payments until the keys are in their hands. The Malaysian developer has teamed up with Maybank Islamic’s HouzKEY scheme for ten of its projects, offering first- and second-time homeowners no payment while building is under way, no down payment and 100% financing.
The terms, as the two companies set them out, work like this. For projects still being completed, nothing is due until the buyer collects the keys. Financing at the lowest rate applies for the first five years. In place of a costly down payment, buyers put down a refundable deposit of three months, and UEM Sunrise adds extra incentives.
The government’s recently extended Home Ownership Campaign (HOC) layers on stamp duty exemptions and MOT waivers.
What the executives said
UEM Sunrise Chief Executive Officer Sufian Abdullah pointed to the burden on people buying for the first time. “We understand that the initial cost of owning a home for the first time buyer can be daunting,” he said. He tied the tie-up to the company’s tagline, “Find Your Happy”. “We hope that owning a home will be more attainable for everyone,” he added.
Sally Lye, managing director of Maybank’s Real Estate Ventures, called HouzKEY “a testament to our commitment in providing our customers greater convenience towards owning their dream home”. She described the cost of buying as a top concern for many would-be owners, and said she was confident the partnership would help many first- and second-time buyers.
Projects on offer
In Johor, the featured projects start with Aspira Gardens, a gated and guarded neighbourhood in Gerbang Nusajaya designed with multigenerational living in mind. Next to it is Aspira ParkHomes (Phases 1, 2, 3A and 3B), a freehold, gated and guarded community that encourages residents to take up urban farming and gardening. Senadi Hills (Phases 1A and 1B) is a freehold development for multigenerational families, close to expressways, shopping, healthcare facilities and schools. The Maris, in the Desaru Coast area, is a resort-style residence set among greenery, with Desaru’s sandy beach within reach.
The Klang Valley list has two entries. KAIA Heights is the developer’s latest hilltop high-rise in Equine Park, Seri Kembangan, with views toward Kuala Lumpur City Centre, Bukit Jalil or the Ayer Hitam Forest Reserve. AVA Residence is in Kiara Bay, Kepong, the flagship development. It stands close to Kepong Metropolitan Park and within walking distance of The Beat, a waterfront retail centre due to open soon with a drive-thru Starbucks, a grocer and 21 F&B outlets.
Separately, UEM Sunrise’s Hari Raya Aidilfitri campaign, “Riang Ria Raya Ceria”, runs until 30 June 2021. It covers 13 developments in the Klang Valley and Johor, and homeowners can claim extra “duit raya”, vouchers and a chance at lucky dip prizes worth up to RM10,000. Details on HouzKEY are at www.uemsunrise.com/houzkey.
