The Dubai Media Office (DMO) has forcefully shut what it considered as a systematic smear campaign against products that were manufactured at the Jebel Ali Free Zone (Jafza) that proliferated in social media. The campaign claims that UAE goods are inferior, spreading false allegations over the quality and authenticity of the products.
In a series of Instagram tweets, DMO said that Jafza products have good quality as subjected and approved by the Emirates Authority for Standardisation and Metrology (Esma)—an accredited standardization body in the United Arab of Emirates that issue national standards.
“In response to the allegations that are trying to offend the relations between the UAE and Saudi Arabia, especially in the commercial field, our slogan in the Emirates is clear about what harms Saudi Arabia and its people harms us as Emiratis and what is issued to Saudi Arabia is in accordance with common specifications,” one of DMO’s tweet read.
Dubai’s lead communication arm furthered that the untruthful claims must have been instigated by social media users and influencers from countries known for their hostile orientations to the UAE and Saudi Arabia. Jafza, being the home to 529 multinational food manufacturers including Mars and Nestle, caters to more than 130 countries, making it one of the most trusted and leading food and trade hub in the whole world.
The Dubai Media Office (DMO) has shut a systematic smear campaign against products manufactured at the Jebel Ali Free Zone (Jafza) that proliferated in social media. The campaign claims that UAE goods are inferior, spreading false allegations over the quality and authenticity of the products. The DMO said that Jafza products have good quality as subjected and approved by the Emirates Authority for Standardisation and Metrology (Esma), an accredited standardization body in the United Arab Emirates that issues national standards.
Jafza is home to multinational food manufacturers and caters to many countries, making it a leading food and trade hub. The Emirates Authority for Standardisation and Metrology (Esma) is responsible for ensuring that products manufactured in the UAE meet quality and safety standards. Esma issues national standards, which helps to protect consumers and maintain the reputation of UAE-made products.
The UAE’s trade relationships with neighboring countries, including Saudi Arabia, are important for the region’s economic dynamics. The DMO responded to allegations that try to offend the relations between the UAE and Saudi Arabia, stating that what harms Saudi Arabia and its people harms the UAE.
The DMO also stated that what is issued to Saudi Arabia is in accordance with common specifications. The use of social media to spread false or misleading information is a concern. The Dubai Media Office’s efforts to shut down the smear campaign against Emirati products highlight the importance of proactive measures to protect the country’s reputation and economy.
The DMO used social media to set the record straight and provide accurate information, helping to maintain trust and confidence in UAE-made products.
