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Remote Work: From 1970s Pioneers to the Post-COVID Normal

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Remote Work: From 1970s Pioneers to the Post-COVID Normal

WASHINGTON, July 18 — Remote work, a practice that began as a small-scale experiment for five IBM employees in 1979, has reshaped the global labor landscape. By 1983, that experiment had expanded to 2,000 people, and the terminology itself goes back further: Jack Nilles coined the terms telecommuting and telework in 1973. What this signals now, nearly five decades later, is a structural shift in how work is organized — one with strategic implications for employers, employees, and the broader geopolitical economy.

The concept of working at home is hardly new. The 1911 census of England and Wales included a question about whether each resident worked “at home.” And centuries earlier, the Hudson’s Bay Company employed distributed work using control mechanisms such as selection techniques, information requirements, and local oversight through socialization and communication.

But the modern version — linking satellite offices and home workers to central mainframes — began taking shape in the 1970s, when technology allowed dumb terminals to connect via telephone lines. In January 1986, Erik Sandberg Diment of The New York Times reported that, as one of the few people actively telecommuting, he had visited his office only twice in the previous year.

Technology and the inflection point

Remote work became more common in the 1990s and 2000s, facilitated by collaborative software on cloud computing, conference calling via videotelephony, virtual private networks, voice over IP, and mobile devices such as Wi-Fi-equipped laptops and tablets. In 1995, the motto that “work is something you do, not something you travel to” was coined. The number of Americans working from home grew by 4 million from 2003 to 2006 — a period that now looks like a dress rehearsal for what came next.

Then came the COVID-19 pandemic in 2020. Workplace hazard controls during the outbreak catalyzed a rapid transition to remote work for white-collar workers around the world.

Crucially, this shift largely persisted even after restrictions were lifted. Strategically, the calculus changed: what had been an experiment or a fringe arrangement became a baseline expectation for millions.

The strategic calculus

Proponents argue that a geographically distributed workforce reduces office costs, grants employees greater autonomy and flexibility — improving motivation and job satisfaction — and eliminates the environmental harms of commuting. It also allows access to a more diverse applicant pool and enables employees to live where they prefer, untethering labor from expensive urban centers. On the geopolitical chessboard, this means talent can be sourced across borders with fewer frictions, altering the dynamics of where economic activity concentrates.

Opponents, however, counter that remote telecommunications technology cannot fully replicate face-to-face interaction. Employees may be more easily distracted, and reduced social interaction can lead to feelings of isolation.

The broader stakes involve productivity measurement, corporate culture, and the long-term health of organisations that must manage distributed teams without the informal connections of a physical office.

What to watch next

The persistence of remote work since the pandemic suggests it is not a temporary adjustment but a permanent feature of the white-collar economy. As of mid-2026, the debate continues over how to balance flexibility against cohesion. For the Hudson’s Bay Company centuries ago, the answer lay in tight control mechanisms; the modern challenge is to find equivalents in a world of cloud computing and videotelephony.

The next phase will test whether the benefits of autonomy and reduced costs outweigh the risks of fragmentation — and how governments and corporations adapt their policies accordingly.

Sources

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