A 15-year partnership between a family-owned Florida retailer and a childhood cancer research foundation is nearing a $3 million fundraising threshold, driven by a simple request at the checkout counter. ABC Fine Wine & Spirits launched its annual summer round-up campaign on June 28, inviting customers to round their purchases to the nearest dollar through August 31, 2026, with all proceeds benefiting the National Pediatric Cancer Foundation.
The company estimates that the cumulative contributions since 2011 will surpass $3 million if this year’s push succeeds. For families whose children face cancer, the spare change that shoppers donate each transaction represents a steady flow of funding for research into better, less-toxic treatments.
Building on Decades of Community Support
ABC Fine Wine & Spirits traces its roots to a single store opened in 1936 by the Shapiro family in Florida. Over the decades, the retailer expanded into a regional chain with dozens of locations across the state, all while maintaining a family-owned identity. That heritage has shaped the company’s approach to business, tying its operations closely to local communities and weaving charitable giving into its practices from the early years.
The partnership with the National Pediatric Cancer Foundation, formalized in 2011, has become a fixture of store operations, particularly each summer when the round-up campaign appears at registers. The National Pediatric Cancer Foundation, based in the southeastern United States, was founded decades ago with a mission to accelerate the development of safer, more effective treatments for children with cancer.
The organization emphasizes collaboration among leading hospitals to speed up the research pipeline. Dollars raised through the ABC round-up program go directly toward that mission, funding studies that could one day reduce the harsh side effects of conventional therapies. For the families and medical teams involved, the sustained support means more than a growing total; it reflects years of shared commitment to changing outcomes for pediatric patients.
Small Gestures, Meaningful Impact
The mechanics of the campaign are straightforward. Shoppers are asked at the register to round up their total to the nearest dollar, with the difference automatically donated to the National Pediatric Cancer Foundation.
The request runs from June 28 through August 31, giving communities ample time to participate. The company hopes that this summer’s push will carry the overall fundraising past the $3 million milestone, a target that underscores how modest amounts, multiplied across thousands of transactions, can accumulate into substantial funding. This type of point-of-sale philanthropy allows retailers to leverage their existing infrastructure to make giving convenient for customers, turning an ordinary purchase into a direct contribution to medical research.
Closer to home for Florida shoppers, the act of rounding up a purchase carries real weight–it is a small gesture embedded in a larger community effort to support children and their families during an incredibly difficult time. The National Pediatric Cancer Foundation focuses specifically on funding research that speeds up the development of less toxic therapies for childhood cancers, a priority that resonates with the families who depend on faster pathways to better treatments.
As the summer unfolds, ABC Fine Wine & Spirits and the foundation are counting on guests to help them cross the $3 million threshold. Every rounded-up cent, collected through August 31, brings them closer.
