ABC Fine Wine & Spirits says it has raised more than $2.6 million for pediatric cancer research since 2011, and this summer it wants customers to help push that total past $3 million. The Florida retailer announced the campaign in a company statement on June 30, 2026.
From June 28 through August 31, 2026, shoppers at the register are invited to round their purchase up to the nearest dollar, with the difference going to the National Pediatric Cancer Foundation (NPCF). Guests who want to give more can add a further donation at checkout, and the company has also set up an online giving page.
A first for Colorado stores
This year the request reaches beyond Florida for the first time. ABC said guests at its Applejack by ABC locations in Colorado will also be able to donate at checkout. The retailer moved into Colorado in 2025 by acquiring Applejack Wine & Spirits, and it now runs three stores there under the Applejack by ABC name.
Back home, ABC describes itself as Florida’s oldest and largest family-owned wine and spirits retailer. It was founded in 1936 and has 128 locations across the state.
What the numbers say
The company put last year’s campaign at more than $326,000. Over the full 15 years of the partnership, it said, the generosity of guests and team members has raised more than $2.6 million.
“Year after year, our guests continue to show what an incredible difference a community can make,” said Charles Bailes III, chairman and chief executive of ABC Fine Wine & Spirits. “This milestone belongs to our guests and our team members.”
Where the money goes
NPCF describes itself as a nonprofit dedicated to funding research to eliminate childhood cancer. According to ABC’s statement, it works with more than 41 hospitals and research institutions to speed up the development of better treatment options for children with cancer, and about 89 cents of every dollar raised goes directly to its research initiatives. The retailer says the aim is to reduce the harmful side effects of current treatments and improve outcomes for young patients.
Those are the organizations’ own descriptions, and a fundraising total says nothing by itself about research results. Families dealing with a childhood cancer diagnosis should talk to their child’s doctors about treatment options.
Sources
- ABC Fine Wine & Spirits Invites Guests to Help Surpass $3 Million Raised for Pediatric Cancer Research
- National Pediatric Cancer Foundation
