Real Chemistry has folded three businesses into one. On June 18, 2026, the New York company, which works exclusively in healthcare and life sciences marketing and communications, said it had fully merged Spring & Bond, Greater Than One and its older media and omnichannel practice into a single unit called Real Chemistry Media.
The new practice has about 450 media experts, backed by more than 150 data and analytics professionals. Spring & Bond and Greater Than One were recent acquisitions.
“With Real Chemistry Media, we’re bringing together end-to-end media and omnichannel solutions with proprietary data, advanced AI and automation technology, and insights-led strategy,” said Kevin Johnson, Group President and Managing Partner of Real Chemistry. He said healthcare brands increasingly want customer engagement that is more connected, personalized and data-driven, at scale.
Who Runs It
Elizabeth Beringer is President of Real Chemistry Media. She argued that the old agency model no longer fits. “Advances in AI and other technology are enabling a different future for omnichannel activation, and traditional media agencies weren’t built for where the industry is heading,” she said. “So instead of reacting to the future, we are building it.”
Three other executives round out the leadership team:
Amanda Powers-Han is Chief Commercial Officer. She spent 24 years at Greater Than One and helped build it from its start, working with clients that ranged from pre-commercial biopharmas to multinational market leaders.
Jeff O’Connell, the Chief Technology Officer, has 20+ years of experience in software engineering and in building omnichannel marketing products.
Preston Taylor is Chief Operating Officer for the broader media and omnichannel activation practice. His background sits between media and finance, and he has developed commercial models for the field.
The AWS Collaboration
The practice centers on a proprietary omnichannel orchestration platform. Real Chemistry says it is built for real-time personalization, next-best-action deployment and closed-loop measurement. To improve its performance and scale, the company is working with Amazon Web Services to expand deployment through AWS cloud and AI services, including Amazon SageMaker.
Real Chemistry turns 25 this year. It has 2,400+ global experts and offices across North America, Europe and the Middle East, plus a partner network in Asia Pacific, Latin America and Africa. Its brands include the creative agency 21GRAMS and starpower, a celebrity and influencer practice.
