Advertising
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Sabio Lifts Gross Margin to 61% in Second Quarter and Targets Second-Half Profit
TEHRAN, August 20 — Sabio, a company specializing in programmatic advertising and political advocacy, reported its second-quarter 2026…
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TripleLift Reports Stable CPM and Above-Benchmark Video Completion for GUESS FRAGRANCES Campaign
CANNES, France, June 25 — TripleLift, the Creative SSP powered by TL Spark, has released campaign results showing…
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At €3.73 a Thousand Impressions: A Fragrance Skips the Super Bowl Brawl
Advertisers who cannot afford a Super Bowl spot have long been told to sit out the Big Game…
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Real Chemistry Unifies Omnichannel as Real Chemistry Media
MANILA, June 18 — In a significant development for communities across Asia, Real Chemistry has unified its omnichannel…
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Disney, Paramount, Warner Bros. Discovery Pause X Ads After Musk Post
Elon Musk endorsed a conspiracy theory about white genocide. Within hours, Apple pulled its advertising from X. Then…
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European Commission Pulls Ads From Troubled Social Media Platform X
The European Commission’s decision to stop paying for advertisements on X was not a spur‑of‑the‑moment reaction. Over a…
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IBM Suspends Ads on X After Musk Endorses Antisemitic Post
On November 17, 2023, a significant shift occurred in the advertising landscape of X, formerly known as Twitter,…
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Meta Deletes Al Jazeera Presenter’s Facebook Profile a Day After Censorship Investigation
The math on Meta’s business is simple. Almost 98 cents of every dollar the company makes comes from…
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Google Unveils $340 Million in Ad Credits for Small Businesses
On March 27, 2020, Google announced a $340 million package of advertising credits for small and medium-sized businesses…
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Google Offers $340 Million in Ad Credits to Small Businesses
On March 27, 2020, Google announced a $340 million advertising credit initiative targeting small and medium-sized businesses with…
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Facebook Defends Political Ad Policy Amid Criticism
Facebook will keep accepting money for political advertisements, the company confirmed on 9 January 2020, brushing off months…
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Despite Criticism, Facebook Maintained Its Political Ad Policy
Facebook will keep accepting money for political advertisements, the company confirmed on 9 January 2020, brushing off months…
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