Sands China says it has hosted nearly 12,800 MICE events in Macao and drawn over 15.7 million MICE visits since 2007, according to a company statement issued June 22, 2026. MICE stands for meetings, incentives, conferences and exhibitions.
The company dates its involvement to 2004, when Sands Macao opened. Three years later The Venetian Macao arrived, and with it Cotai Expo, which Sands China describes as the largest MICE facility in the city. The firm’s meeting and convention space now totals over 1.6 million square feet.
What the company claims
Sands China calls itself a trailblazer of Macao’s integrated resort model, with hospitality, retail, entertainment and MICE at the center of its non-gaming plans. It says it has spent more than two decades investing in both infrastructure and software to broaden the city’s industries, in line with the Macao government’s push for economic diversification.
The company argues that business events multiply into other sectors. Their international connections, it says, bring in a wider pool of global business travellers and professionals. As one figure, Sands China recorded 380,000 room nights by international guests across its integrated resorts in 2025.
Grant Chum, chief executive officer and executive director of Sands China, said the company has “played a pivotal role in developing Macao’s MICE industry” by building MICE into the resort model. He said large-scale, high-quality facilities have turned the sector into “a strategic drawcard and tourism product” tying Macao to global markets.
Looking ahead, Chum said the company will keep in step with the government’s “Tourism+” policy and work to strengthen links among non-gaming sectors.
The wider picture
G3 Newswire, covering the update on June 23, noted that Sands China runs a large share of Macao’s MICE infrastructure across The Venetian Macao, The Londoner Macao, The Parisian Macao and Sands Macao. It added that Macao’s concessionaires are still spending heavily on non-gaming attractions under their 10-year gaming concessions, and that MICE remains central to government efforts to widen the economic base.
For operators like Sands China, business tourism is increasingly treated as a growth area. It can draw higher-value visitors and keep rooms filled through the year, beyond what gaming demand alone supplies.
Sands China is listed in Hong Kong (HKEx: 1928) and is a subsidiary of Las Vegas Sands Corp. It describes itself as the largest integrated resort operator in Macao, with its Cotai Strip properties including The Venetian Macao, The Plaza Macao, The Parisian Macao and The Londoner Macao.
Sources
- Sands China Drives MICE Development to Advance Macao's Economic Diversification
- Sands China highlights MICE growth as Macau diversification continues – G3 Newswire
