A new street of houses off Hunter Road in Fountain Inn, South Carolina, will bring Taylor Morrison to the Greenville and Spartanburg markets for the first time. The homebuilder announced the community, Braxton Ridge, on June 25, 2026.
Development begins immediately now that the company has acquired the parcel. When finished, the neighborhood will hold approximately 33 homes.
The houses are big. They range from approximately 3,100 to 4,200 square feet, with up to 5 bedrooms, 3- to 4-baths and 2- to 3-car garages. Prices start in the $500s. Plans are open-concept, and buyers can personalize design selections or pick from Taylor Morrison’s Canvas collections, curated sets chosen by design professionals for shoppers who would rather not decide everything room by room.
What the company says comes next
Thirty-three homes is the opening move. Taylor Morrison says it plans to expand rapidly within the two markets over the coming years, and it is also looking at bringing in Esplanade, its resort lifestyle brand. The amenities that come with Esplanade, in the company’s words, are not yet offered in the Upstate.
“We’re looking forward to bringing our trusted brand and thoughtfully designed homes to a market that offers such strong development potential and continued growth opportunities through this initial Braxton Ridge community,” said Andrew Bodary, Taylor Morrison’s Charlotte regional president. “This first land acquisition in the South Carolina Upstate area will mark the beginning of an exciting new chapter for Taylor Morrison.”
Bodary said the expansion is at an early stage. He expects the company’s presence to grow through future developments, and he said Taylor Morrison wants to build a local team.
The company has advertised openings in Greenville.
The deal
Clay Driggers and Whit Cox of Land Advisors Organization’s Greenville office represented Taylor Morrison in the transaction. The company is headquartered in Scottsdale, Arizona, and sells under three brands: Taylor Morrison, Esplanade and Yardly. Lifestory Research has named it America’s Most Trusted Builder every year from 2016 to 2026.
Sources
- Taylor Morrison to Enter the South Carolina Upstate Area with Braxton Ridge Community – Land Advisors Organization
- Taylor Morrison to Enter the South Carolina Upstate Area with Braxton Ridge Community
