Taylor Morrison has bought its first piece of land in South Carolina’s Upstate, and the digging starts straight away. The homebuilder announced on June 25, 2026 that the parcel will become Braxton Ridge, a community of about 33 homes in Fountain Inn that doubles as the company’s entry into the Greenville and Spartanburg markets.
The site sits off Hunter Road. Homes there will run from roughly 3,100 to 4,200 square feet, with up to 5 bedrooms, 3 to 4 baths and garages for two or three cars. Prices start in the $500s, and the floor plans are open-concept.
Design choices and a possible resort brand
Buyers can pick their own design selections or go with the builder’s Canvas collections. These are curated sets chosen by design professionals, which the company says spares shoppers the guesswork of interior design.
Taylor Morrison is also weighing whether to bring Esplanade, its resort lifestyle brand, to the area. The company said the resort-style amenities that come with it are not yet offered in the Upstate.
Andrew Bodary, the company’s Charlotte Regional President, framed the purchase as a starting point. “We’re looking forward to bringing our trusted brand and thoughtfully designed homes to a market that offers such strong development potential,” he said. The deal, in his words, “will mark the beginning of an exciting new chapter for Taylor Morrison.”
Bodary said the expansion is at an early stage. “We’re excited to see Taylor Morrison’s presence grow in the community with future developments and offer rewarding career opportunities to build a local team,” he added. The company lists openings in Greenville and says it has been certified as a Great Place To Work.
What comes after Braxton Ridge
Thirty-three homes is a modest first outing. The builder says it intends to grow quickly in both markets over the coming years, offering a product line aimed at a range of buyer profiles.
Land Advisors Organization’s Greenville office handled the deal for Taylor Morrison, with Clay Driggers and Whit Cox representing the company. Taylor Morrison is headquartered in Scottsdale, Arizona, and sells to first-time, move-up, luxury and resort lifestyle buyers and to renters under the Taylor Morrison, Esplanade and Yardly brands. Lifestory Research has named it America’s Most Trusted Builder every year from 2016 to 2026, a title the company puts on all its marketing.
Sources
- Taylor Morrison to Enter the South Carolina Upstate Area with Braxton Ridge Community
- Taylor Morrison to Enter the South Carolina Upstate Area with Braxton Ridge Community – Land Advisors Organization
