Jeremy Zeman has spent more than 25 years finding senior leaders for banks. This week he got a practice of his own to run.
True, an executive talent platform, announced on June 23, 2026 that it has appointed the Chicago-based Zeman as Managing Director and Head of its newly launched Consumer & Commercial Banking Practice. In plain terms, True recruits executives, and it is now setting up a dedicated team for banks. The firm says it will serve everyone from money-center institutions to regional banks and consumer finance companies.
Zeman’s background is placing leaders at the top of financial institutions. His work covers boards and c-suites as well as functional leadership in credit, risk, finance, data and analytics, digital, and operations.
Brad Stadler, True’s CEO, said the new practice sits inside the firm’s Financial Services Practice and answers client demand. “The banking sector is one of the most consequential markets we serve,” he said. He called Zeman “the right person to lead it” and said his “relationships and track record in this market are exceptional.”
True describes the move as the next step in work it has been doing for years. The practice builds on Financial Services business at the firm, which it counts among its most active markets. It points to competition, technology change and heavier regulation, along with the growing overlap between traditional banking and fintech, as forces reshaping the market for executive talent.
Zeman said the timing matters. “Banking is at an inflection point, and the talent decisions institutions make right now will define and impact the next decade,” he said. What drew him to True, he said, was its scale, the overlap with his own client network, and a platform built for complex work.
Jonathan Pomeranz, Managing Director and Head of the CEO, Board, and Financial Services Practices at True, said he partnered with Zeman earlier in his career. “His ability to identify and place the segment heads and leaders that banking institutions need, at exactly the moment they need them, is rare,” Pomeranz said. He added that the launch “has been a long time coming.”
True’s offerings include True Search for executive recruiting, TrueBridge for fractional and interim placements, and True Talent Labs, which offers coaching and assessment for leadership teams. It also runs Thrive, a talent CRM, and SearchEssentials, a hiring tool.
